Download your guide to communicating healthcare information effectively
We've created a guide to help anyone producing healthcare and medical communications. Whether that is a video, animation, printed materials or a larger health campaign. The practical topics include:
• Developing clarity and simplicity
• Key tips to accessibility
• Humanising the message
• Strategic use of infographics and video content
• Learning to evaluate and improve
We understand the importance and impact of how healthcare information is conveyed.
We help educate patients on their treatment pathways, to creating stand-out cancer awareness campaigns and the integration of behaviour change psychology to improve the uptake of positive, healthy habits.
At Turbine Creative we understand that professionals in the health sector face unique pressures every day. We appreciate the tension of communicating clinical information in a way that is patient-facing and easily understood.
Challenges to overcome in healthcare communication
Effective healthcare communication and marketing are essential for improving patient outcomes, building trust, and shaping positive expectations—yet achieving these goals comes with significant challenges that must be strategically addressed:
Simplify complex messaging
Communicating in-depth health information in a way that is both engaging and accessible can be daunting and time-consuming for staff. It is critical to speak in a way that your target audience understands.
Ensure regulatory compliance
Navigating the maze of NHS regulations, brand requirements and accessibility requires precision and expertise. Our experienced team will ensure you navigate compliance and acessibility demands with ease.
Engage your target audience
In an era of information overload, capturing the attention of patients, practitioners, and stakeholders is more challenging than ever. In addition, getting clinical teams to all present the same message is also a key criteria.
Build trust and credibility
Building and maintaining trust is paramount in healthcare when everything is open to digital scrutiny. Every message must resonate with clarity, be factually up-to-date and credible.
Bridging the gap between clinical decision making and patient facing information is key to patients understanding their conditions and treatment. The team at Turbine Creative were fantastic at producing engaging designs and animations which completely delivered our brief.
Mr James Blackwell, General Surgical Registrar and cancer campaign content consultant, Nottingham University Hospitals NHS Trust
Our creative communication solutions
Communicating with patients is a multi-layered and nuanced task, and we believe in giving healthcare professionals all the tools available to reach each and every patient with the information they need, in the way they can best understand it. Here are three key ways we can help you achieve your communication goals:
Engaging filmed video content
Our expert team produces high-quality video content that condenses complex ideas, tells powerful stories, engages diverse and hard-to-reach audiences, and reinforces your commitment to excellence in patient care. For use across websites, social media and within presentations.
Dynamic animations and illustrations
With visually stunning animations and illustrations, we bring complex, abstract medical concepts to life, making them accessible and memorable for both patients and professionals. Our team is able to create multiple different creative styles to suit your target demographic.
Integrated communications campaigns
From strategic planning to execution, our mulit-channel campaigns are designed to boost brand visibility, enhance public trust, and drive engagement across all channels. We know each health campaign is different, with its own audience and goals and we begin with your ideal outcome as our principal.
Some of our healthcare communication work examples
Working with Turbine Creative has been a real pleasure. Their understanding of combining what our patient's (and clinicians) need from NHS Trust communication materials has been incredibly helpful. They navigated the research, patient co-production, surveys and subsequent creative production brilliantly. Everyone on the team, including patient stakeholders absolutely love what Turbine Creative have produced for us in this campaign. We are very excited to get this content out there!
Cath Koutna, Cancer Communications Project Manager, United Lincolnshire Teaching Hospitals
Why choose us?
With over 15 years’ experience in healthcare marketing, working at both regional, national and international levels. We have a deep understanding of the industry’s challenges and opportunities as well as a broad network of advisors within multiple clinical areas. We’re here to help make things easier, faster and more effective for you.
We’ve also won industry awards for our work: PEN Awards for ‘Communicating Effectively with Patients and Families’ and ‘Innovative Use of Technology, Social and Digital Media’ and Best Overall project 2023. As well as being EM Business Chamber finalists for Excellence in Collaboration with East Midlands Cancer Alliance 2024
Let's collaborate in something great together!
Supporting those working in healthcare to communicate with more impact is incredibly rewarding work. Knowing that we can help transform and improve the lives of large groups of people at a time when they are at their most vulnerable, is important work.
Contact us today to start a conversation about how we can maximise the impact of your healthcare communications. Email hello@turbinecreative.co.uk or complete the form below